1. Screen-Based Design:
At Wychnet.net we believe the important elements of successful website
design to be to communicate the purpose of the website.
Websites are primarily communication centres, offering quick and
easy access to information so that they become a regular resource
for the people that use them.
The navigation needs to show the user immediately what is on the
site and how to get to what they want with the least amount of effort.
Like good design, creative use of technology should also have a
purpose. Be it a database or an Emailer programme, it’s the engine
that enables you to interact and engage with your visitors as well
as accumulate valuable market information about them.
Keeping your visitors on your site means engaging their interests.
Remember, your competition is always just a click away.
An intuitive (or user-friendly), design of your Web site speaks
volumes to customers and prospects about your brand and how you
feel towards them. Their interaction with your site evokes even
stronger loyalty.
A Call to Action is the desired act you want your users to commit
next. Every Web page (and email newsletter) should be created with
a specific call to action in mind. If you don't know what the desired
call to action is on a given page, neither does your user.
When all of the above is combined with a clearly defined and implemented
brand, the visual impact conveys a clear message both emotionally
and intellectually.
That’s how successful web sites build businesses and organisations.
Contact Us Now to find out more.
In the meantime, you can download a PDF of the Wychnet Website
Workbook.
Here.
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This comprehensive Q&A will provide you with all you need to
find out what your website goals are
Remember:
On the Internet, your web site is your business
2. Database and Infrastructure: The Engines that Power Your
Presence
Databases are essentially information management tools . . . of
both internal and external communications.
Your Filofax is a database.
Many companies can reel off a list of databases that they utilise.
However, not all databases may be recognised or identified as such.
Spreadsheets, address books, collections of documents are all databases.
The data (or information), may be stored in paper archives or in
the brains of employees. Sometimes it is hidden in the minds of
your customers, clients, members, etc. The point of a database is
to be able to access and use that information.
Your organisations' essential information on a "who needs
to know what" basis. The architecture and design of your database
not only shapes the data but can also reveal crucial relationships
between different information resources that you wee unaware of.
Finally, the tools must fit
the hands that use them.
3. Web Site Diagnostics and Audits
Do you know everything you need to know about your website?
How long it takes to download?
How easy it is for visitors to find your site?
What are their favourite pages?
Do you have broken links or misspelt words?
How many people are linking to your web site?
How many of your visitors come back?
Do you know what your visitors do on your site?
You'd be surprised to know how many companies and organisations
have
Websites that don't work properly. Often times their sites are
so large or so frequently updated, they don't keep track of minor
broken links or dead ends. There's nothing that puts off a visitor
more than a broken link, an over-sized image or difficult navigation.
Wychnet provides a FREE diagnostic and audit
of your website, with no obligation to you.
Click
Here for your free diagnostic emailed directly to your Inbox.
You’d also be surprised at the number of organisations that
have no idea as to how people are using their site.
Wychnet offers a fully comprehensive diagnostic and statistical
analysis of your web site usage. This goes well beyond how many
people visit your site, or download a page impression. Our stats
cover where your visitors came from (be it a Search Engine or another
site), which pages on your site they visited and for how long, and
most importantly, where they clicked off your site. (We call it
finding the leaks on your site).
Wychnet provides all the statistics and information you will ever
need to gain the market intelligence your website is tracking.
Wychnet also provides the analysis and recommendations based
on on-going usage. Remember: publishing your website is not the
last step, but the first step in harnessing the Internet to be a
powerful and effective marketing tool.
You Have a Website; What More Do You Need?
4. Content Management Systems
Wych/CMS is a unique Content Management System specifically
tailored for small enterprises, entrepreneurs and community organisations
who want to save money by maintaining their own websites.
The Wychnet Content Management System (Wych/CMS) gives you complete
control over the contents of your website and only requires basic
keyboard skills.
Alter the text, images and other content to your site and the click
of your mouse.
And avoid the high costs of paying web designers to change a single
price, a line of text or an image on your site.
What is a CMS?
A content management system is a software package specifically
designed to manage a website. It is installed by the web designers,
but intended to be used by you.
First off, it provides you with a simple, non-technical way of updating
your content. This is typically (but not always) done via a web-based
interface that works much like Word does.
Just point-and-click, type in the new words, and hit save. Your
site is instantly updated.
Equally easy is adding new pages, deleting old ones, or restructuring
the site to match your new business model.
The CMS also automates menial tasks, such as applying the same page
layout and appearance across the site. Menus and other navigation
are also automatically produced.
Along with the many other administrative tools, this leaves you
to concentrate on the words, and not on the technology.
What are the benefits?
A content management system makes life much easier in many ways:
- You are no longer dependent on the web designers making changes
for you.
- Changes can be made any time they are needed, day or night.
This is increasingly important as your business comes to rely
on the website as a communications channel.
- All the technical details are simply handled by the CMS, allowing
anyone to manage and update the site.
- Multiple staff can keep the site up to date, instead of being
restricted to just one person. The CMS will track who is doing
what, avoiding potential confusion.
- You can even ensure that each staff person can only update
the sections of the site they are responsible for.
- The CMS ensures that all the pages are consistent in design,
and will build all the menus and other navigation for you.
- The many other powerful features of the CMS allows the site
to grow in sync with your business.
Contact Us
Here
5. Wych/CRM What
is a CRM?
A Contact Relationship Manager is a software solution that allows
one individual to effectively manage a complex database of contacts
and customers.
If you are using the Internet as a communications tool, be it for
a business or an organisation, then you understand that communication
is a two way street. Websites that merely project one-way information
onto the Internet inevitably fail. On the other hand, if you engage
your visitors in a dialogue you will discover that not only will
they continue to visit your site, but refer others as well.
A Contact Relationship Manager is the key to building your customer
base and maintaining regular and consistent communications with
your contacts, prospects and customers.
Wychnet ICT Solutions has developed a unique CRM we call Wych/CRM
that permits our customers to manage their contacts and take advantage
of network communications.
With Wych/CRM you can:
- Maintain an opt-in subscription newsletter on your website
- Set up an Electronic Press Office to target your press releases
- Identify what region of the country (or the world), your contacts
reside in and respond to them on a regional basis
- Circulate specialised information to the people who want it
- Run opt in email marketing campaigns, ethically and effortlessly
- Build an ongoing dynamic database of your prospects
- Target information about special offers and/or new developments
in your business and organisation to the people who want to know
- Build and maintain a list of affiliates
With the Wych/CRM, you can accomplish all this and more at the
click of a mouse.
Contact us now with your requirements and we will tell you how simple
it is to start managing your contacts today.
Contact Us
Here
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