WHAT GOOD IS YOUR WEBSITE IF NOBODY CAN FIND IT?

Can Your Customers Find Your Website?

What About Your Potential Customers?

According to SitePro News, Google is now trafficking 75% of all Internet searches, world-wide.

Choosing the right key words is absolutely crucial to success with the search engines. But what are the key words and phrases that your potential customers are using?”

What’s the answer?

Stop guessing.

Resist the temptation to guess. Spend your resources on systematic research. Find out how frequently people actually search for the particular words you have in mind. Of equal importance, determine how many sites are competing for those keywords.

Many website owners regard their position in search engines as crucial to their Internet marketing. They tend to avoid mass registration with numerous engines as well as automatic listing software and services because they are not effective techniques.

But a single, manually registered ranking position can bring traffic flooding to the site.

It is, therefore, the selection of appropriate words and word combinations –and the way they are used to give a good ranking in the major search engines –that will reap the greatest rewards.

Choosing the right key words is absolutely crucial to success with search engines.

There’s the example of the company that had obtained a top 10 position in a major search engine but became rapidly disappointed when just a few people visited the site –the company had chosen unpopular words and phrases.

But it’s not just a question of selecting words or phrases that many people are searching on –more importantly are the words likely to be used to find your products or services? What are the key words that your potential customers are using? You might need to consider various types of customers. For example, the words used in the UK are frequently quite different from those used by customers in the United States when searching for the same product or service.

Ranking well on the single word is usually not a good tactic. For example, a high ranking on the word "motor" is likely to be much more difficult than ranking in the top 10 for "reconditioned electric motor"

It’s the difference between attracting tyre kickers and actual buyers.

More important, the sheer volume of sites usually competing on a single word make it very difficult to achieve a top 10 ranking

The best thing is to target multi-word phrases that give you the highest quality leads. For example, if you sell software you don’t want to waste your efforts trying to rank Number One on the word "software". It is just too general –not to mention too competitive.

The easiest road to success is to target popular key words that your competitors have overlooked. You should identify those phrases you know from your research are being regularly queried –and where you have identified there is a minimal degree of competition from other websites.

In other words, look for the soft spots.

We believe  that the majority of website owners are targeting the wrong key word. Why do we believe this? Easy –we look at their html code and compare it with the words we know are being searched within the search engines. If you put in the resources to target the right key words in areas where there is minimal competition, you will probably be ahead of 99 per cent of the world and you will be generating more (and better targeted) traffic with less effort.

Once you have the right words and phrases you need to make them visible (and attractive) to search engines.

And that’s the specialist skill we've mastered at Wychnet.

Contact Us Now  for a free evaluation of your web site ranking and key word positioning.

To Help You Understand . . .

Search Engines, Directories and How They Work

You can download a Free  PDF of a useful  Search Engine Relationship chart.

Here.

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This will help you understand the complexity of Search Engine relationships and why it's not always worth it to register your site on everything.

Google's Share of Searches

Recent data gathered by Qsearch provides proof of Google's continuing domination of the world's search traffic. After tracking the actions of one million U.S. Internet users, they were able to provide the following statistics, first reported by SearchEngineWatch.com.
The following are the percentage of total searches for each of the major search engines:

* Google - 32%
* Yahoo! - 25%
* AOL - 19%
* MSN - 15%
* Ask Jeeves - 3%
* Others - 6%
(Source: SearchEngineWatch.com, August 1 2003)

At first glance, these figures confirm what we already know, that Google is the current market leader in the search engine industry. However the figures become far more impressive when you consider that the top three websites in these search traffic results are all served by Google! This means that 75% of all searches by U.S. Internet users are powered by the database results of one search engine company.